Does hearing “web 2.0″ make your blood boil?

We are all eager to the keep up the pace of innovation and for the time being 2.0 is the “next” generation, beyond the bubble and market correction. It is a buzzword; but, it is real. You see Web 1.0 was all about website content; now Web 2.0 is about user generated content . So folks, don’t trifle over the use, abuse or misuse of the term “web 2.0.” It’s like telling the hords not to love Nike or a Starbucks Capp. The web as a platform is the key underpinning to 2.0, democratization of the web for all, moving away from the static to the fresh, content that follows you wherever you are and apps that respond to your personal preferences. For business, nano-economies are erupting and can be a challenge–they are nimble and savvy. It is indeed del.ic.ious. This shift must be understood and harnessed. It is still being scripted by its authors, the many so called geeks (a perjorative for the bordering on genius) that are changing our lives fast and forever. Hold on to your suspenders, the ride is about to get faster. And if you just can’t stand hearing the term web 2.0 lay back because here it comes again: Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0 Web 2.0.

Do you have Plexusity?

The plexus is our human body’s interconnected systems, vascular, nervous, etc…It’s a fitting metaphor for our interconnectedness thanks to the web. Plexusity in my first blog and geared at minimizing webspeak – hence the header “uncomplexus”. I am aggressively moving away from complexity to plexusity!

I hope collaborators will include non-geeks, non-IT folks, immersed in business (especially marketing folks) and intimidated by the speed and esoterica of the web. But I also hope to be inspired by patient, compassionate geeks, web gurus and IT folks. I toil daily at bringing people together about the possibilities of the web in user terms, here, at our corporate site, and, our conferences and exhibitions. As gatherings go, there is still nothing faster than human conversation or that engages all sensory systems for full comprehension. I just don’t see the advent of the virtual handshake, hug, and “the [billion] natural shocks the flesh is heir to”.