Broadband approaching mainstream in Venice
The Venice Project, another creation by the founder of Skype, Janus Friis, is in beta. It’s the long-awaited internet TV beginning to sprout! Although systems require gobs of ram (512mb) and good video memory (48MB) and 600 mhz of speed, most PCs can now easily accomodate. The interface is nice and crisp and allows you select channels, programs, etc… with ease. Does this spell the end of the top box? Apple is delivering its own this January (last I heard). If so, Yahoo! (no pun). I once heard the word streaming is outdated–”internet TV” is indeed the cool new term. And it’s getting more real and real close.
For advertisers, this spells a new medium, targeted and affordable. Since Venice is aimed at delivering free TV, advertising is how it will monetize itself and compensate the content producers.
Question is, how will service providers kick-up their offerings to accomodate internet TV? This is surely a satellite TV killer which bundles unwanted offerings at a high cost. Now customers can customize their their programming selections with ease. That’s authentic one-to-one marketing offering brand relevance to advertisers as never before. We are in for a luxurious gondola ride in Venice.