Anderson & Kawasaki frown on Google ad revenue

Seems getting a payment from Google Adsense is not what you’d imagine. And even if you are a top world blogger the revenues are so small that I quote Chris Anderson (of Long Tail fame), “Don’t give up your day job”. When a prolific web 2.0 thinker and serial entrepreneur like Guy Kawasaki warrants (according to Google) revenues as low as $200 + per month for his blog  with an average of 6,200 page views per day…the revenue is inane. That is simply discouraging to all bloggers seeking revenue. There are now several paid advertising networks like PayPerPost that render far greater revenues for your blogging time.  And Guy has moved his ad management from Google Adsense to Federated Media.

Time is money. That will never change. The internet is no longer about pennies. The value of a page view is high compared to traditional media and far greater in value than set by Adsense at less that 1 cent per view. Remember we are talking about viewers who actively come to your site or blog–not intrusively interrupted by an unrequested message. This is where the gold is. Everyone is asleep at the wheel on this. Guy Kawasaki’s blog: High, high value. Top 100 blogs too. Top 1,000. Top 10,000. And then there are the niches who don’t make the top but have an unshakable following. I’ve been in the ad biz all my adult life and I stake my livelihood on it.

The industry needs to rethink! The distributors need to take a smaller cut and compensate quality content producers for their real value. There’s not a moment to waste here. If left unchecked,  the outcome will be the attrition of quality blogs. The Kitty Liner magazine (parody-dont’ go looking for the URL) and The New Yorker are not at the same page price. Value must be reflected. Time for a market correction. Now.

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