IBM launches web 2.0 app for business! Say what?
It’s called Lotus Connections and was announced yesterday at its Lotus conference in Florida. I don’t believe it’s available in beta yet; but it is due to be launched sometime this year. It rivals Microsoft’s SharePoint insofar as it is entirely web 2.0 enabled. (Frankly, SharePoint has not made a big dent in business sectors–yet.) The Lotus platform is more pointedly described as “collaboration” software rather than “social networking” where business feared to tread.
While we have seen breakthrough social networking platforms enjoy unprecedented participation on a global scale, business dragged its heels. But now IBM stands a chance to make its mark–again–as a leader in the most lucrative market.
The web as a platform is still fairly unchartered for business. The fear of loss of security and control are the root cause, holding corporations back. But now with the new Lotus, the conversation will increase. My hope is corporations will be quick to embrace a platform that will enable employees and associates to exchange information easily and quickly on the web, without the annoyances of lock-in software.
I am so glad the Big Blue is providing impetus for business to leverage what the web has to offer. Now let’s see how this pans out. Watch for a flurry of web apps. And certainly a competitive response from Microsoft. Quelle surprise!