Mobile customers overwhelmed!

February 13, 2007

There are so many services coming down the pike that the wallet cannot sustain all. And frankly I don’t like to see the lot of you geniuses surrending your brand power to the service providers like Verizon. Yes, they can bundle to meet needs–but it will cost you. I can see mergers. Perhaps, you should partner with each other. Video email with ring tones for example.

It is a miasma of options right now–and trying to lock-in customers long-term can backfire if something better comes out and they’re stuck in a contract. It may be good for your cash flow but… You always want to seek customer happiness. No matter what. Consumers don’t forget and will punish you with no renewal and bad blogging.

And just today Adobe launched their Flash based video email! This is a new market for them; but, the rest of you must move strategically….fast.

I’m just sayin’.

Entry Filed under: Audio / Video, Big Players, Mobile Marketing, Start-ups, User generated content, Web Marketing Apps. .

1 Comment Add your own

  • 1. JT  |  February 26, 2007 at 10:00 UTC

    Mobile Codes Consortium – MC2
    http://www.mobilecodes.org/

    * Hewlett Packard Laboratories
    * Publicis Groupe
    * Gavitec AG – mobile digit
    * Neomedia Technologies

    There will be 22 parties at the MC2 meeting this coming week consisting of Carriers, OEM’s, etc. including Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular. With such predominate backing from these 22 deeply involved parties, MC2 will certainly set the worldwide standard for mobile smartcode dissemination.

    JT

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