PLEXUS 2007: The Web Marketing Conference & Demo

I am excited about the “demo” format : CEOs, CTOs and CMOs presenting their innovations in multi-media regalia within 7 minutes on stage (digitally recorded for continued viewing on the web) and joining their intended audiences again in their “theatres” in our large Demoplex. This format has been used for years for start-ups and has drawn mostly VCs. But we are bringing the format to our broad business audience, who want to squeeze as much value as possible from spending one or two days at an event. Time is money and they have little to spare. This format delivers. It’s dynamic and eliminates yawns. Frankly, it delivers more value than a short parade of “talking heads” in the tech innovation sector.

There is no better outlet for new launches. Demos trigger buzz and fast growth. Expect many unveilings at the Plexus 2007!

Plexus 2007  is in Toronto this November 27 and 28, 2007. Starting at $2,777 CAD a Demoer can get a spot at the event. And for a little more Sponsors can have a real presence with business.

It’s an international event which will draw from across Canada and be easily accessible to N.E. USA and Europe.  

It will be a “medium tail” event populated with Fortune 500s, medium biz, small biz, start-ups and homepreneurs to be. There simply is no event in Canada yet that can enable businesses whose core competencies may not be technology to leverage everything technology has to offer them to market to their customers. Tech events are usually esoteric, geek populated. This event is especially for marketing, advertising and the throngs who populate the industry.

Expect innovations in web marketing, customer management, ecommerce, mobile marketing, security, analytics, social media, internet media and so much more.

I am “Pumped for Plexus”. hmmmmm… That could be our t-shirt mantra.