First results: what our marketing customers want

We conducted an on-line survey of our customers and viewers, marketing execs and agencies, in reference to web marketing and the results were somewhat in line with other larger scale surveys with a few surprises. The question was, “how do you feel about the following subjects scoring 1 as not important and up to 5 as most important”. In order of importance here are the topics ranked from highest to lowest:

Ranked 1st: web analytics

Ranked 2nd:

• Social media marketing

• Search engine marketing

• Advertising on the web

Ranked 3rd: Improving web site content

Ranked 4th:  eMail marketing

Ranked 5th: Rich media in on-line advertising

Ranked 6th: mobile marketing

The disparity between analytics and mobile marketing surprised us but this is still directional data. We are continuing the surveys and will adjust the results as we advance. Bear in mind these are Canadian executives and their vision and needs likely differ from their US counterparts.

As results come, they confirm that our growing line-up of keynote speakers at Plexus 2007: the Web Marketing Conference & Demo is bang-on.