Posts filed under 'Rich Media'
“The only game in town”, we humbly say
We have searched in vain to see if we are navel-gazing and to our delight and surprise found that we are running the only open web marketing event in Canada until 2008. Plexus 2007 is a conference and exhibit format using the Demo model which has taken silicon valley by storm. Anyway if you can correct us we will accept our challengers humbly.
Add comment June 27, 2007
First results: what our marketing customers want
We conducted an on-line survey of our customers and viewers, marketing execs and agencies, in reference to web marketing and the results were somewhat in line with other larger scale surveys with a few surprises. The question was, “how do you feel about the following subjects scoring 1 as not important and up to 5 as most important”. In order of importance here are the topics ranked from highest to lowest:
Ranked 1st: web analytics
Ranked 2nd:
Social media marketing
Search engine marketing
Advertising on the web
Ranked 3rd: Improving web site content
Ranked 4th: eMail marketing
Ranked 5th: Rich media in on-line advertising
Ranked 6th: mobile marketing
The disparity between analytics and mobile marketing surprised us but this is still directional data. We are continuing the surveys and will adjust the results as we advance. Bear in mind these are Canadian executives and their vision and needs likely differ from their US counterparts.
As results come, they confirm that our growing line-up of keynote speakers at Plexus 2007: the Web Marketing Conference & Demo is bang-on.
Add comment June 14, 2007
Two more heavy-hitters join Plexus stage!
I am tickled pink that Larry Weber, Chairman, W2Group, Boston. (founder of Weber Shandwick and early player in establishing the web with Tim Berners-Lee) is our keynote on Marketing with Social Media at Plexus 2007. And if that’s not enough, John Vincent, founder and CEO of Eyewonder, Altanta, had quite a chat yesterday when he accepted our keynote spot on Rich Media in digital advertising and publishing. Our line-up of four keynotes cover the four most sought topics by marketing execs and agencies: email marketing, search engine marketing, social media marketing and rich media. We will add a few more headliners on mobile marketing and web analytics. The rest of our stage time will be delegated to the top founders and leaders from emerging, growing and leading marketing/advertising platforms and services who will also be exhibiting at in our Demoplex.
Add comment June 12, 2007
Les Moonves certainly not on the moon! CBS launches its own distribution network today
This just in! It’s called the CBS Interactive Network. The ‘ol networks have been slow to respond to the digital threat but CBS has now grabbed that brass ring. CBS has struck deals with Sling, Comcast, AOL, MSN, CNet, Joost, Bebo, NetVibes, Veoh and more.
CBS Interactive claims it is, “the most widely distributed professional content provider on the Web.” And all content will be free, monetized by advertising. No mobile yet but it is open to it.
Add comment April 12, 2007
