Posts filed under 'Web Analytics'
“The only game in town”, we humbly say
We have searched in vain to see if we are navel-gazing and to our delight and surprise found that we are running the only open web marketing event in Canada until 2008. Plexus 2007 is a conference and exhibit format using the Demo model which has taken silicon valley by storm. Anyway if you can correct us we will accept our challengers humbly.
Add comment June 27, 2007
First results: what our marketing customers want
We conducted an on-line survey of our customers and viewers, marketing execs and agencies, in reference to web marketing and the results were somewhat in line with other larger scale surveys with a few surprises. The question was, “how do you feel about the following subjects scoring 1 as not important and up to 5 as most important”. In order of importance here are the topics ranked from highest to lowest:
Ranked 1st: web analytics
Ranked 2nd:
Social media marketing
Search engine marketing
Advertising on the web
Ranked 3rd: Improving web site content
Ranked 4th: eMail marketing
Ranked 5th: Rich media in on-line advertising
Ranked 6th: mobile marketing
The disparity between analytics and mobile marketing surprised us but this is still directional data. We are continuing the surveys and will adjust the results as we advance. Bear in mind these are Canadian executives and their vision and needs likely differ from their US counterparts.
As results come, they confirm that our growing line-up of keynote speakers at Plexus 2007: the Web Marketing Conference & Demo is bang-on.
Add comment June 14, 2007